Air Canada has announced a new agreement with Amadeus, signing for the full Amadeus Altéa Suite passenger service system (PSS) including reservations, inventory and departure control solutions.
The airline is also to implement a number of Amadeus solutions such as Anytime Merchandising, Group Management and Passenger Recovery.
The implementation of Amadeus Anytime Merchandising will allow Air Canada to propose personalized offers according to individual preferences, while the combination of the Altéa Suite and Amadeus Anytime Merchandising will enable it to address evolving industry initiatives including IATA’s New Distribution Capability (NDC).
Amadeus travel agencies can book Air Canada’s full range of branded fares and select ancillary services, such as Preferred and Advance seat options. Future end-to-end connectivity will also enable integration of the airline’s Corporate Rewards, Flight Pass and pricing offers.
“This new agreement with Amadeus marks the evolution of what has been a long, successful and strategic partnership,” said Lucie Guillemette, executive vice president and chief commercial officer, Air Canada.
“This agreement supports Air Canada’s business strategy for delivering a more personalized travel experience to improve customer service across all touchpoints to support and improve the profitability of our international expansion and improving how we sell, distribute and deliver our products and services.”
Guillemette said that the agreement would also allow the company to better integrate its systems with codeshare and Star Alliance partners. Full Altéa Suite implementation is targeted by Air Canada for 2019, with the renewed distribution agreement between Amadeus and Air Canada effective immediately.
As of the first half of 2017, 199 customers had contracted either of the Amadeus Passenger Service Systems (Altéa or New Skies) and 189 had implemented either of Altéa or New Skies.